Research paper on buying behaviour of consumer

Research paper on buying behaviour of consumer

Jan 19,  · Using a dataset of more than , user reviews on Yelp, this paper describes a series of eight studies exploring how brand selfie-taking affects consumers’ behavior and sense of connection toward a brand. 06 Mar This research has found the relationship between internet advertisements and consumer buying behavior in Kathmandu. The major objective was to examine the effectiveness of internet ads. The variables were defined as in-formativeness, interactivity, irritation and entertainment characteristics of internet advertisements as the independent variables and consumer buying behavior as the dependent variable This research showed that cost-effectiveness and income levels were the most influential factors for Generation Y consumer decision-making process in buying sports shoes. While regression analysis revealed that there is a significant relationship of innovation and creativity and income of individuals while the rest of the variables are insignificantly related to the buying behaviour

Research Paper: Consumer Buying Behavior | 6 pages, 4 sources, Words:

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Download PDF Download Full PDF Package This paper. A short summary of this paper. IJMSS Vol. Nilesh Anute, Dr. Anand Deshmukh, Prof, research paper on buying behaviour of consumer. Amol Khandagale Abstract The Objective of this research paper is to study consumer buying behaviour towards cosmetic products. This research is conducted in Pune city and a survey method was used to collect the data from respondents. The personal care industry is one of the largest consumer sectors in the country.

The purchasing power and disposable incomes of the Indian consumer have considerably increased and it has created a niche for leading organizations in this segment in the last decade, resulting in phenomenal growth in this sector.

Introduction Understanding behavior of consumers is a key to the success of business organizations. Marketing personnel are constantly analyzing the patterns of buying behavior and purchase decisions to predict the future trends. Consumer behavior can be explained as the analysis of how, when, what and why people buy. According to Global Cosmetic Industry report the advanced education provided by brands about the products' ingredients and benefits have made today's consumer more aware of what they're putting on their bodies, and making them more willing to pay.

Research paper on buying behaviour of consumer behavior can be understood as: "The decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services. Indian Cosmetic Industry The Indian cosmetics industry is growing in terms of product development and marketing. The entry of many multinationals into the Indian cosmetics from has made it an extremely challenging and dynamic market.

Foreign players have focused more on product innovation; re-launches and brand extensions spread research paper on buying behaviour of consumer multiple price points, and enhanced product penetration by extending their distribution networks. The leading players have streamlined their ad spend to effect savings research paper on buying behaviour of consumer has allowed them research paper on buying behaviour of consumer their pricing strategies as well as offer free gifts to retain consumers.

in email id- irjmss gmail. However the Growth was affected by low product awareness or lack of inclination to spend on cosmetics especially in rural areas. The aggressive price competitions from local and regional players, which seized volumes with better trade margins and heavily discounted offerings, have also contributed to the same.

Rising hygiene and beauty consciousness due to changing demographics and lifestyles, deeper consumer pockets, rising media exposure, greater product choice, growth in retail segment and wider availability are the reasons reported by Euromonitor International, Briney describes an interesting trend among Indian cosmetic consumers, while other global countries are taking to the traditional Indian herbal and ayurvedic applications for beauty solutions, Indian consumers are increasingly looking to international personal care brands as lifestyle enhancement products, in the belief that the association with and use of an international brand confers one with a sophisticated and upper class image.

According to the study conducted by Dr. Vinith Kumar Nair and Dr. Prakash Pillai R male consumers generally prefer to purchase and make the brand selection of cosmetics individually. Quality is the major factor influencing the purchase decision of male consumers. They tend to buy cosmetic items from a single shop of their convenience.

It is also observed that male consumers buy all their cosmetic items from one shop. The consumer buying behaviors steps in research paper on buying behaviour of consumer process model Their mainly five stages of consumer buying behavior 1. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Also it helps in knowing the customer base of various brands.

Objectives of the study 1 To study demographic profile of consumers buying cosmetic products. Scope of the Study The study analyses the purchase patterns and spending styles of people belonging to different segments of Cosmetic consumers in Pune city.

Major Factors identified for detailed study includes Purchase Style, Brand Selection, Point of Purchase, Location Preference, Brand Loyalty, Brand Awareness, Factors in Purchase Decision, and Spending Pattern. Research Design: - Descriptive Research Sampling Method — Non Probability Convenience Sampling Sampling Area — Pune City Sample Size: - Methods of Data collection Primary Data - Primary Data was crucial to know the consumer buying behavior towards cosmetics products.

Primary data was collected having face to face conversation using the questionnaire prepared. Secondary Data - All relevant secondary data is collected from various sources like Internet, Books, Magazines, and Articles etc. Method of analysis and statistical tools A structured questionnaire is used to collect the data. Questionnaire is a sought to be the best tool for collection of reliable data. The questionnaire consists of multiple choice questions to achieve the objective of research.

MS EXCEL has been used to analyse the data. Hamza Salim Khraim, The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers, February 9,  Dr. com Page Related Papers Consumer Buying Behavior Towards Cosmetics Products 1 By Nilesh Anute. pdf By Journal ijmr, research paper on buying behaviour of consumer. docx By Journal ijmr. Download pdf. About Press Blog People Papers Job Board Advertise We're Hiring!

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(PDF) " Consumer Buying Behavior towards Cosmetic Products " | Neha Singh - blogger.com

IJMSS Vol Issue, (July, ) ISSN: International Journal in Management and Social Science (Impact Factor- ) “Consumer Buying Behavior towards Cosmetic Products” Prof. Nilesh Anute, Dr. Anand Deshmukh, Prof. Amol Khandagale Abstract The Objective of this research paper is to study consumer buying behaviour towards cosmetic blogger.comted Reading Time: 15 mins This research has found the relationship between internet advertisements and consumer buying behavior in Kathmandu. The major objective was to examine the effectiveness of internet ads. The variables were defined as in-formativeness, interactivity, irritation and entertainment characteristics of internet advertisements as the independent variables and consumer buying behavior as the dependent variable This research showed that cost-effectiveness and income levels were the most influential factors for Generation Y consumer decision-making process in buying sports shoes. While regression analysis revealed that there is a significant relationship of innovation and creativity and income of individuals while the rest of the variables are insignificantly related to the buying behaviour